Celebrating
100 years, CITIZEN, a pioneer in watchmaking and innovative technology,
promotes excellence and creativity with a deep-rooted respect for
craftsmanship. CITIZEN advocates “Better Starts Now,” searching for and
accomplishing goals that better our lives. In this respect, CITIZEN
aligns with organizations and personalities that reflect the values of
the brand including the Citizen Naismith Trophy, National Merit
Scholarship and Good360.